KaavOps — Internal Docs

docs.kaavops.com

Strategy, ICP, infrastructure, and content references. Private — not for external sharing.

Documents live
4
+ this index
Last updated
June 2026
ICP v2, setup guide, LinkedIn profile, engagement system
Deployment
Auto
GitHub → Cloudflare Pages

Strategy & targeting

🎯
Ideal Client Profile v2
Firmographics, two buyer personas (volume-stressed operator, blind-spot founder), five trigger events, objection handling, pricing structure, and disqualifiers. The targeting source of truth.
ICP Personas Objections Live

Content & positioning

💼
LinkedIn Profile Copy
Finalized headline, About section, and Featured items. Source of truth for the live profile — update here first, then on LinkedIn.
LinkedIn Positioning Live
💬
LinkedIn Engagement System
25 fixed accounts to follow and comment on, organised by category. Daily search routine with rotating search terms, filter rules, and comment quality standards.
LinkedIn Outreach Live

Infrastructure & setup

⚙️
Internal Docs System — Setup Guide
Step-by-step reference for the GitHub + Cloudflare Pages stack powering this site. Covers repo setup, Pages deployment, custom domain configuration, and the workflow for adding or editing pages.
GitHub Cloudflare Workflow Live

Planned documents

📋
Outreach Scripts
DM templates for warm-signal-first LinkedIn outreach. One per persona, plus objection handling variants.
Outreach LinkedIn Not built
📅
Content Calendar — Batch 1
First 10 LinkedIn posts drafted and scheduled. 3 short + 1 longer or carousel per week.
Content LinkedIn Not built
💼
HubSpot Pipeline Setup
5-stage outreach tracker: identified → contacted → replied → meeting → proposal. Configuration reference.
CRM HubSpot Not built

Open items

First content batch — 10 posts
Draft in one session, schedule across 2 weeks
HubSpot pipeline setup
Simple 5-stage tracker — identified → contacted → replied → meeting → proposal
Warm outreach close-out
One final low-pressure nudge to PE friend, then stop tracking warm contacts as active pipeline
KaavOps Instagram — build post inventory
12–15 posts ready before launching the account